George Lopez's Chingon Kitchen

George Lopez loves home cooking and is always trying to spice up his dishes. The inspiration for this packaging was from his grandmother, she always would put salsa in a mason jar and then wrap the top with a rubber band. We wanted to keep this authentic with what she wanted to do. After designing the packaging, I shot and edited a short clip for social. Now we sell his salsa on e-commerce and in all of his restaurants.