Orion Skye By Tyson Beckford

Orion Skye is a fragrance inspired/advertised by Tyson Beckford. Tyson is well known for being one of the first African American male models. This project started from the inspiration of the fragrance smell, name, and tailored to fit the personality of Tyson Beckford. Starting from logo design and package design then preparing for his launch date. Prior to launch date, I created moodboards to fit the brand, overseen photo assets, and shot and edited video assets. After our successful launch our social brand page was created. In this, I overseen all social assets and created engaging post to attract consumers frequently.

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