Path By Cesar Millan

Branding Identity

Did you hear that? Was that a whisper? The Dog Whisperer that is! Cesar Milan has always wanted to create his own dog toy, but different than the rest. This toy was bacon scented to attract a 100% of the dogs senses. Dogs are always filled with joy and happiness, so I wanted to keep the brand like that. Starting from logo design, package design, web design, then preparing for his launch date. Prior to launch date, I created moodboards to fit the brand, overseen photo assets, and shot and edited video assets. After our successful launch our social brand page was created. In this, I overseen all social assets and created engaging post to attract consumers frequently.