The Tinder Swindler
Marketing & Advertising
Kayden Muzila played a pivotal role in the conception and execution of the video production for the "The Tinder Swindler #WildThingsForLove" campaign, in collaboration with global creative agency BBH New York. Tasked with promoting Netflix's "The Tinder Swindler," Kayden's strategic insight helped steer the campaign's direction, which focused on normalizing the victims' actions by exploring the extremes people go to for love. Directing the entire shoot remotely, Kayden was instrumental in guiding influencers and Netflix stars through their responses to the question, "What is the wildest thing you've done for love?" This innovative approach not only enhanced the campaign's digital strategy but also contributed to its massive success, generating millions of views and engaging thousands of TikTok users who shared their own love stories using the hashtag, #wildthingsforlove.
